British tennis star Emma Raducanu has just made headlines off the court by signing a record-breaking endorsement deal that has the entire sports world buzzing. The 22-year-old, already known for her meteoric rise and marketability, has inked a groundbreaking partnership reportedly worth **£15 million per year**, setting a new benchmark for female athletes globally.
The multi-year deal, signed with a leading global luxury fashion and tech conglomerate (rumored to be a joint collaboration between *Apple* and *Dior*), solidifies Raducanu’s status not just as a tennis star, but as an international brand icon.
“This partnership represents a new chapter for me — one that combines my passion for performance, innovation, and style,” Raducanu said in a statement. “It’s more than a sponsorship; it’s about inspiring the next generation to believe in themselves, on and off the court.”
The deal, believed to span at least five years, includes a mix of brand ambassadorship, exclusive capsule collections, and co-branded campaigns across global markets. Industry insiders say it’s one of the largest individual deals ever signed by a female tennis player — rivaling those of legends like Serena Williams and Maria Sharapova at their commercial peaks.
Raducanu, who captured the world’s attention with her fairytale US Open win in 2021, has faced ups and downs on the court since. But her marketability, authenticity, and global appeal have only grown stronger.
With her return to top form in 2025 and this historic deal now in the books, Emma Raducanu isn’t just making a comeback — she’s rewriting the playbook on what it means to be a modern sports superstar.
