In a move that’s sending shockwaves through the college basketball world, Kentucky Wildcats standout Otega Oweh has just inked a multi-million dollar endorsement deal with both Nike and EA Sports — instantly catapulting him into the upper tier of NIL superstars.
The dual-brand agreement makes Oweh one of the most marketable young athletes in college hoops, and fans — along with rival programs — can’t stop talking about it.
According to early reports, the combined value of the deal exceeds seven figures, with Oweh set to appear in upcoming Nike campaigns and serve as a featured athlete in EA Sports’ next college basketball video game.
“This is insane,” one Kentucky fan posted on X (formerly Twitter). “Otega deserves every bit of it — dude’s a walking highlight reel!”
Oweh, who transferred to Kentucky and quickly became one of the Wildcats’ breakout stars, has built a reputation for his explosive athleticism, defensive intensity, and growing leadership presence on and off the court. This latest deal cements him as not just a college star, but a bona fide national brand.
EA Sports’ partnership signals their continued push into the NIL era, featuring real college athletes in marketing and gameplay — a historic change from the days when players couldn’t profit from their likeness.
Meanwhile, Nike’s involvement has fans buzzing about possible signature apparel or player-exclusive gear featuring Oweh’s name.
“This is what NIL was meant for,” a Kentucky alum tweeted. “Athletes finally getting what they’ve earned — and Otega’s leading the way.”
As the Wildcats gear up for another promising season under head coach Mark Pope, Oweh’s landmark deal could set the tone for what’s to come — both on the court and in the business of college basketball.
