In an era where most college athletes are pouring their NIL earnings into cars, fashion, and lifestyle upgrades, UNC senior guard Seth Trimble has taken a very different route — and Tar Heel fans can hardly believe it.
Instead of splurging, Trimble has invested a sizable portion of his NIL money into community-focused projects, including part ownership of a Ben & Jerry’s ice cream shop near campus. But that’s not all. He’s also pledged to dedicate a portion of profits toward initiatives honoring legendary coach Roy Williams, ensuring that the coach’s legacy lives on in a unique and unexpected way.
The move has sent waves through Chapel Hill, with fans both shocked and impressed. Many praised Trimble for showing maturity beyond his years and setting an example for future athletes navigating the new NIL landscape. Others admitted they never expected a college star to prioritize community impact over personal luxury.
“This is bigger than basketball,” one longtime UNC supporter said. “Seth’s showing he’s not just thinking about his present but about his future, his community, and his school’s legacy.”
Trimble himself described the decision as “a chance to give back while building something meaningful for Chapel Hill.”
As UNC prepares for another high-stakes season, Trimble’s off-court choices are reminding fans that sometimes the biggest wins come away from the court.
