Tennis legend Serena Williams is under fire from fans after a string of high-profile appearances and business ventures have fueled speculation that she’s prioritizing fame over the sport that made her a global icon.
In recent weeks, Williams has been spotted at several red carpet events, including the Met Gala and major Hollywood premieres, while also promoting her fashion line and new documentary series. While her off-court success is undeniable, some longtime fans are expressing disappointment, feeling the 23-time Grand Slam champion is drifting further from her tennis roots.
Social media has been abuzz with criticism, with one user posting, *“Serena used to dominate the courts. Now it feels like she’s more interested in dominating the red carpet.”* Others argue that after a storied career, she’s earned the right to explore new ventures on her own terms.
Williams, who officially retired from professional tennis in 2022, has not directly responded to the backlash but continues to be active on platforms like Instagram, showcasing her entrepreneurial pursuits and family life.
Industry experts, however, suggest that Williams’ transition is part of a broader trend of athletes building brands beyond sports. “She’s doing what many stars have done—using her platform to influence culture, fashion, and media,” said PR analyst Keira Dalton.
Still, for a segment of fans, the nostalgia of her fierce forehands and historic comebacks remains unmatched. Whether or not she ever returns to the court, Serena Williams’ influence—both in sports and beyond—remains firmly intact.
