Olympic skiing icon Lindsey Vonn is facing backlash from fans and critics alike who claim the former champion is more focused on chasing likes than legacy.
Once known for her fearless downhill dominance and four World Cup overall titles, Vonn has recently been in the headlines more for red carpet appearances, brand collaborations, and Instagram reels than for anything snow-related. Now, fans are asking: has Lindsey traded medals for clout?
The controversy kicked off after Vonn appeared at multiple fashion and lifestyle events during peak ski season, flaunting designer looks while promoting wellness products and her new digital lifestyle brand. One viral post showed her courtside at an NBA game while top U.S. skiers competed in a World Cup event overseas—with no mention or support from Vonn.
“She’s more interested in being an influencer than an athlete now,” one fan wrote on Twitter. “Guess chasing medals isn’t glamorous enough anymore.”
Critics have dubbed her the “Kardashian of the slopes,” claiming her social media presence has overshadowed her sports legacy. Others argue she’s simply evolving. “She gave the sport everything,” said one supporter. “Now she’s building her brand—what’s wrong with that?”
Vonn hasn’t responded directly to the criticism, but in a recent podcast appearance, she said, “I’ve already proven myself on the mountain. Now I’m focused on inspiring people in other ways.”
Still, with her every post now under scrutiny, the divide between fans who admire her reinvention and those who want the old Lindsey back is only growing.
Is this the natural next step for a retired athlete—or a warning sign of where sports and celebrity culture are colliding?
