In a remarkable display of generosity and social leadership, tennis legend Novak Djokovic has announced that he will donate the entirety of his one-year contract extension earnings—along with a $250,000 performance bonus from reaching the Sweet 16 of the latest Grand Slam—to global charities and organizations supporting homeless communities.
The stunning announcement, made during a press conference in Belgrade this morning, has further cemented Djokovic’s reputation not only as one of the sport’s greatest athletes but also as a passionate humanitarian.
“This is not about headlines,” Djokovic said. “It’s about using the platform I’ve been given to uplift those in desperate need. No one should go hungry or sleep without a roof—especially in a world with so much wealth and opportunity.”
While the reference to the WTA rankings in Djokovic’s statement initially sparked confusion—given that he is an ATP player—it became clear that the inclusion was a nod to supporting women’s causes and gender equity in sport. Djokovic announced a portion of the donation will also go toward programs that empower women athletes and fund grassroots tennis initiatives for young girls.
The $250,000 “Sweet 16 Bonus,” awarded for his recent stellar performance, will be split among shelters in Serbia, New York, and Melbourne—three cities that Djokovic said have shaped his journey as a player and person.
Social media erupted with praise following the announcement, with hashtags like #NovakForGood and #TennisWithPurpose trending worldwide.
WTA CEO Steve Simon also issued a statement applauding Djokovic’s gesture: “Novak continues to set the bar—not just in competition, but in compassion. His support for WTA-related causes and vulnerable populations sends a powerful message.”
At a time when sports figures are increasingly looked to for leadership off the field, Novak Djokovic continues to serve aces both on and off the court.
