In a remarkable show of generosity and support, the Emma Raducanu Foundation has raised more than \$10 million in just 48 hours as part of a bold new campaign to combat youth homelessness. The campaign, launched earlier this week under the banner “Serve Shelter,” has quickly gained national momentum, drawing attention from across the sports world, business community, and general public.
Emma Raducanu, the British tennis star and 2021 US Open champion, announced the campaign to provide immediate assistance and long-term support to young people facing housing insecurity. The funds raised will go toward emergency housing, transitional shelters, mental health services, and job training programs designed specifically for homeless youth between the ages of 13 and 21.
Raducanu expressed heartfelt gratitude for the overwhelming response, stating that no young person should ever have to choose between safety and survival. She emphasized that the initiative is not just about shelter, but about restoring dignity and opportunity to lives disrupted by hardship.
The campaign has attracted major backing from corporate sponsors, philanthropic organizations, and fellow athletes. Public donations surged after Raducanu’s personal appeal went viral, with messages of support flooding social media platforms. Several high-profile figures have also pledged support, praising the initiative as timely and impactful amid rising rates of youth homelessness.
With the campaign gaining speed, the Emma Raducanu Foundation has announced plans to expand its reach across the UK and into select international cities by 2026. The first round of funded programs is expected to begin rollout this autumn.
The Foundation, founded in 2023, continues to focus on empowering young people through education, wellness, and now — through this landmark campaign — housing stability.
