What began as a heartfelt gesture has quickly turned into a heated debate in Chapel Hill. Senior guard Seth Trimble, who recently revealed that he co-owns a Ben & Jerry’s ice cream shop near campus, announced plans to honor legendary coach Roy Williams through the store.
The tribute — which includes a limited-edition flavor and a wall mural dedicated to the Hall of Fame coach — has drawn mixed reactions from fans and alumni. Supporters see it as a creative, personal way to celebrate Williams’ impact on UNC basketball and the community. Critics, however, argue Trimble is using the tribute as a marketing stunt to drive business rather than a pure act of respect.
Social media has lit up with debate, with some fans praising Trimble for “keeping Roy’s legacy alive” while others accuse him of “profiting off nostalgia.” Even former players have reportedly weighed in, noting that while the gesture is admirable, the optics of blending business with tribute are tricky.
Trimble, for his part, insists his intentions are genuine. “Coach Williams means everything to this program and this town. This is about honoring him, not me,” he said in a recent interview.
Still, as UNC gears up for another high-pressure season, the controversy adds an unexpected twist — raising the question of where the line should be drawn between tribute and promotion.
