Hubert Davis announces plans to increase staff, hire GM: ‘The old model for Carolina basketball just doesn’t work’
As the college athletics landscape continues to shift, general managers are emerging as vital components of coaching staffs. Programs throughout the country introduced the role to help with roster building, as well as NIL and fundraising efforts.
North Carolina men’s basketball appears to be the next to do so. Hubert Davis stated the Tar Heels aim to bring a GM aboard and boost the coaching staff next season.
Davis announced the news on his radio show Monday night, pointing out multiple positions needed to help UNC adapt. In addition to a general manager, he said a video coordinator and graphics and recruiting coordinator will also be in the plans.
“The traditional model for Carolina basketball just doesn’t work,” Davis said. “It’s not sustainable. It has to develop out because there’s so many elements in play with NIL, the transfer portal, agents, overseas players.
“You basically need a bigger crew to be able to maintain things. You need a bigger staff so I can accomplish what I’m supposed to be doing, and that’s coaching basketball.”
In the ACC, programs such as Duke, Boston College and Syracuse have all added the general manager position. Of course, the highest-profile GM in college basketball is Adrian Wojnarowski, who left his job as ESPN’s NBA insider to take the role at his alma mater, St. Bonaventure.














