In a stunning move that’s left the entertainment and business worlds reeling, Nigerian entrepreneur and rising music mogul Otega Oweh has turned down a \$25 million endorsement deal, choosing instead to donate the full amount to various charities across Africa.
The announcement came via a heartfelt video posted to his social media accounts on Thursday evening. In the emotional message, Oweh stated, “This isn’t about the money. It’s about legacy. If I have the power to change lives today, why wait?”
The donation, confirmed by his management team, is set to be distributed across health, education, and youth empowerment initiatives in Nigeria, Ghana, Kenya, and South Africa. Oweh cited “a deep responsibility to give back to the continent that made me” as his primary motivation.
Fans Divided
The gesture, while widely praised by humanitarian groups and civil society organizations, has sparked fierce debate online.
Some fans hailed Oweh as a visionary and selfless leader, calling the decision “revolutionary” and “a defining moment for African philanthropy.”
Others, however, questioned the practicality of walking away from such a lucrative deal, especially in an economy where many creatives struggle to find stable income. “He could have accepted the money and still donated a portion,” one fan commented on Instagram. “This seems more performative than practical.”
Industry Reactions
Major figures in the entertainment industry, including Afrobeats stars and tech entrepreneurs, have voiced both admiration and curiosity. “It’s bold, it’s unheard of. But that’s Otega for you,” said fellow artist Davido in a tweet.
Several global brands that had expressed interest in collaborating with Oweh are reportedly reconsidering how they approach partnerships with influencers who value impact over profit.
What’s Next for Oweh?
Insiders close to Oweh hint that this is just the beginning. A source from his foundation revealed plans for a pan-African youth innovation summit set to launch later this year, funded entirely by his recent donation.
As the debate continues to rage, one thing is clear: Otega Oweh has once again proven he is not just a businessman or artist—but a man on a mission.
