How Beetlejuice conquered its strangeness to become a cult…..
1986, Universal Studios. Producer Larry Wilson sees a screenplay slapped into the table. An executive yells at him, “What in the world are you doing with your career?” Wilson had visited with the same man three days prior, hoping that the busy script he was carrying—a horror-comedy combination called Beetlejuice—would catch his attention. On the contrary.
The executive went on, “You are going out into the world with this piece of weirdness?” “You are becoming an excellent executive. Your selection in material is excellent. For this piece of s***, why are you going to waste all that? Wilson remembers that “we sold it to the Geffen Company” not
The history of Beetlejuice is well known.
